ZAKU ZAKU by BAKE Cheese : Next HOT item?

A reader sent me a message to check out "Zaku Zaku" a few months ago and I finally got the chance to do so when I happened to pass by Harajuku the other day. The hot-selling item is a Chou Croquant shaped like a long eclair or some might say, churros. Piped with fresh custard upon order, the lightly crisp pastry shell coated with almonds gave off a blissful "Zaku Zaku" sound when you bite into it. 

In fact, I thought it was such an appropriate yet catchy name to use for marketing a product especially to Japanese consumers as "Zaku-Zaku" or "Saku-saku" are onomatopoeia vocabularies that described the crunchy or crispy sounds for food. It's a uniquely Japanese thing which resonate to the Japanese who have a larger range of onomatopoeia than any other language in the world. 

While this Chou-Croquant-eclair hybrid is nothing extraordinary, I think this was pretty enjoyable; a cheap street snack which I don't mind have again instead of the Harajuku crepes. The choux pastry was "Zaku-Zaku" and the cream was "Toro-toro" (smooth and glides on the palate). And it was a good thing that there was no queue at all (though I've read and heard about the horrendous queue online). 

I think it's more worth trying than the soft serve (¥450), though the exclusively available at this outlet, as it's exactly the same type of soft serve sold at BAKE cheese Jiyugaoka outlet, as confirmed by the staff when I asked them about it. No surprise since Zaku Zaku is under the same Kinotoya family as Bake. It still tasted very sweet and milky, except with some extra sprinkles of "croquantes" around the edge 

Zaku Zaku by BAKE

Shinjuku outlet 
160-0022 東京都新宿区新宿 3-38-1
ルミネエスト新宿店 B1F
Shinjuku 3-38-1 Lumine Est B1F
OPEN MON-FRI 11:00-22:00
SAT-SUN-H.DAY 10:30-22:00

Harajuku outlet 
150-0001 東京都渋谷区神宮前 1-7-1
Shibuya-Ku Meijijingu Mae 1-7-1
OPEN 10:00-20:00

Kamata Outlet 
144-0051 東京都大田区西蒲田 7-68-1
Oita Ku, Nishi Kamata 7-68-1
GRANDUO (inside Kamata station) 
OPEN 9:00-22:00