King George @ Daikanyama : King of Gourmet Sandwiches

 Opened in 2013, King George is synonymous with voluminous sandwiches with fresh, quality fillings. It is one of the early pioneers of the giant sandwich food trend and the colorful instagramable cross sections make this a popular place amongst youngsters.  

The place is surprisingly housed in narrow spaced 3-storey unit which one can easily overlook if not for the cat sign. You have to ascend a very narrow staircase before reaching the cafe located on the 2F and 3F. 

Like that also can sell food ah? Yes, it's another common example of how the Japanese maximizes limited space to makes business out of it.

With prices starting from 1400 yen, I felt that the sandwiches were really too expensive even though the ingredients were fresh. The King George (1400 yen) comprised of oven baked turkey and polverone cheese in rye bread while the Vegetarian (1600 yen) was a healthy delight loaded with fresh vegi, avocado, marble cheese in sesame bread.

The cheese was not layered like a subway sandwich but melted and solidified on the inner walls of the bread. So you've got to chow the entire monster to get the flavors revolving around your tongue.

Not conducive for sharing, I say, because it was difficult for us to slice and it spilled into a mess. We preferred the King George to the Vegetarian because turkey meat itself was tasty compared to the fresh vegetables which was bland on its own. It made me feel like a rabbit crunching on raw greens after a while.

Don't get me wrong, I love my greens. But I think it can be jazzed up with more sauce or some cooking to make the entire thing more delicious.

This may be the king of sandwiches for size and price. But there's plenty of alternatives out there which I would more happily seek out.

King George キングジョージ
東京都渋谷区代官山町11-13 2F
Shibuya ku Daikanyama cho 11-13 2F
Mon-Fri 11am-9pm
Sat 11am-10pm
Sun 11am-6pm